Case Study:
Family member's History Impacting Career
Academic,
Cambridgeshire
A family member's history impacting their loved one's career
The Academic’s husband’s juvenile conviction has never been an issue for the self-employed boat builder, but has become an obstacle to the Academic’s standing in a new department.
Before
Brand Assessment
- Multiple academic entries and journal articles
- Student message board entries regarding husband’s conviction
- LinkedIn and Twitter pages
Google Dominance on First Page
3/10 owned
6/10 professionally relevant
1/10 damaging content
After
Negative Content Removal Strategy
De-listing unfavourable content from search engines while working with the data controller to remove content at source
Google Search Results Dominance Strategy
- Creation of professional website showcasing field of study and publication
- Claiming profiles on professional academic sites and update details
- Additional website for husband’s bespoke boat building business
Media and PR
- 10 pitches translating the Academic’s research into culturally interesting formats
