Case Study: Former MLM Affiliation
Personal Trainer,
East Midlands
Past affiliation with a Multi-Level Marketing Scheme (MLM) that has been revealed to be a scam
The Personal Trainer has in the past – in good faith – promoted an MLM that promised to be a viable side income opportunity. Having used social media platforms to advertise the business, the Trainer now struggles to rebuild trust and credibility after earning a PT certification.
Before
Brand Assessment
- Multiple news articles and blog posts about the MLM being revealed as a scam, citing the PT as a driver for friends and family losing money
- Public social media pages
- Promotional material for the MLM
- Staff listing at gym as Personal Trainer
Google Dominance on First Page
6/10 damaging coverage
4/10 owned or relevant profiles
After
Negative Content Removal Strategy
Removal of negative Facebook content
Erasure requests sent to all negative content from other publishing platforms and in the meantime, de-listing off search engines
Google Search Results Dominance Strategy
- Creating professional website with booking functionality and introductory offer for new clients
- Campaign to gather Google reviews from happy clients
- Personal website showcasing certification and path to PT
- Professional social media profiles, in addition to personal ones set to private
- Creating SEO optimised blog for own website and an additional website dedicated to Personal Training for specific life stages
- Personal blog showcasing passion project
- JustGiving page raising money for charity through running challenge
- Registration with professional industry directories and relevant associations
Media and PR
- Two name placements and backlinks to introductory offer
- Interviews with online publications
- Collaboration with gym to widen exposure on social media
