Case Study: Increase Visibility Leveraging New Client's High Profile
Product Manager,
Suffolk
Leveraging the high profile of a new client to increase visibility
Tech start-up Product Manager foresees company acquisition in the next year and wants to leverage the high profile of a new client to increase their own visibility to secure new partnerships.
Before
Brand Assessment
- 1 business website and curated Instagram content
- Public personal social media profiles
- Two interviews in online publications about the tech start-up
Google Dominance on First Page
4/10 owned
3/10 professionally relevant content
3/10 irrelevant
After
Negative Content Removal Strategy
No removal necessary
Google Search Results Dominance Strategy
- Creating a professional website showcasing mission, education and passion for solving problems with tech
- Overhaul of social media profiles modelled on individuals the Product Manager wants to be compared to
- PR campaign to speak on podcasts and share career path and lessons from working with high profile client
Media and PR
- Preparations of 25 pitches for articles in national and international publications, focusing on name recognition and visibility
- Identification of 50 online publications and podcasts aligned with the Product Manager’s mission
