Case Study: Increasing Profile for Union Rep

Union Representative,
Nottinghamshire

Social activist working locally looking to run for regional union council but lacking profile

Local union representative with common name and no pubic persona requires higher profile in order to campaign for regional union council seat.

Before

Brand Assessment

Various private social media accounts with public posts dating back nearly a decade
2 name mentions in local publication

Google Dominance on First Page

3/10 owned
2/10 professionally relevant content
5/10 irrelevant

After

Negative Content Removal Strategy

Overhaul of social media profiles

Google Search Results Dominance Strategy

Creating a professional website showcasing mission, education and passion for solving problems
Blog articles for local union body website linking to website and one social media platform
PR campaign to increase name recognition in the region amongst union members

Media and PR

Preparations of 15 pitches for articles in local, regional and industry related publications