Case Study: Regional Coverage of Arrest
Sales Executive,
Berkshire
Arrest for a non-contact sexual offence was published in regional publications
The Sales Executive’s family and career suffered inordinately when his arrest for a sexual offence via online communication became public. The emotional distress and reputational damage caused much greater personal harm than the sentence imposed by the High Court.
Before
Brand Assessment
- Listing on employer’s website
- Private social media and public LinkedIn profile
- Three regional newspaper articles about the arrest and sentence
Google Dominance on First Page
3/10 damaging coverage
5/10 owned profiles
2/10 irrelevant
After
Negative Content Removal Strategy
Removal request at source and erasure from search engines
Google Search Results Dominance Strategy
- Creating professional website
- Creating SEO optimised blog for own website and two external websites dedicated to past work projects
- Overhaul and optimisation of social profiles
- Personal blog showcasing passion project
- JustGiving page raising money for charity through cycling challenge
- Registration with professional industry directories and relevant associations
Media and PR
- Guest blogging on industry specific site
- Name placement in foreign online publications
