Case Study: Regional Coverage of Arrest

Sales Executive,
Berkshire

Arrest for a non-contact sexual offence was published in regional publications

The Sales Executive’s family and career suffered inordinately when his arrest for a sexual offence via online communication became public. The emotional distress and reputational damage caused much greater personal harm than the sentence imposed by the High Court.

Before

Brand Assessment

  • Listing on employer’s website
  • Private social media and public LinkedIn profile
  • Three regional newspaper articles about the arrest and sentence
Google Dominance on First Page

3/10 damaging coverage
5/10 owned profiles
2/10 irrelevant

After

Negative Content Removal Strategy

Removal request at source and erasure from search engines

Google Search Results Dominance Strategy

  • Creating professional website¬†
  • Creating SEO optimised blog for own website and two external websites dedicated to past work projects
  • Overhaul and optimisation of social profiles¬†
  • Personal blog showcasing passion project
  • JustGiving page raising money for charity through cycling challenge
  • Registration with professional industry directories and relevant associations
Media and PR
  • Guest blogging on industry specific site
  • Name placement in foreign online publications