Case Study: Scapegoated for Corruption

Finance Executive,
Buckinghamshire

Former Finance Executive in a Social Housing Association Scapegoated for Company Policy

The Buckinghamshire Social Housing Association the Finance Executive has previously worked for lost a council contract due to financial irregularities. Rather than responding with an internal risk and policy review, the employer scapegoated a single employee as “a bad apple.”¬†

Before

Brand Assessment

  • News articles about former employer
  • LinkedIn profile and various social media profiles
Google Dominance on First Page

3/10 owned pages
2/10 damaging news article
3/10 outdated information
2/10 irrelevant

After

Negative Content Removal Strategy

As the incident took place within the last year, neither the newspaper nor Google honoured the removal request and the strategy hinges on dilution by creating more interesting and higher ranking search results.

Google Search Results Dominance Strategy

  • Professional website with portfolio and blog¬†
  • Personal website showcasing certifications and biography
  • Optimised LinkedIn page
  • Personal blog showcasing passion project
  • Registration with professional industry directories and relevant associations
Media and PR
  • Volunteering in the Alumni Network of Almer Mater to talk to students about career as Finance Executive (name placement on university website, interview in student union podcast and mentions in event listings)