Case Study: Thought leadership
Nutritionist,
Greater Manchester
Establish thought leadership to secure brand collaborations
Experienced self-employed nutritionist looking to make a mark beyond one-on-one client base. Solid social media strategy making very little difference in growing audience and achieving goal of raising profile and securing brand collaborations.
Before
Brand Assessment
- 1 business website and curated Instagram content
- Business social media pages with varying branding as the business owner regularly changes branding/focus
- Personal social media, Medium and LinkedIn pages unrelated to business
- News article from school days
Google Dominance on First Page
3/10 owned
7/10 irrelevant
No reviews, website ranking on page 3, no cohesion
After
Negative Content Removal Strategy
Social profile and digital asset clean up
Google Search Results Dominance Strategy
- Updating of professional website
- Creating increased functionality, such as booking and free consultation features
- Personal website for to create credibility and showcase certifications
- Claiming profiles and updating backlinks on review and recommendation websites
- Guidance on concept for time-limited free introductory offer garnering many organic reviews
- Additional website for a newly formed (informal) partnership with other local service providers offering packages health conscious individuals
- Numerous media interviews
Media and PR
- Regular column in regional online publication about healthy living
- Links between aligned service providers in the area
- Book on nutrition speciality and associated publicity
