Case Study: Thought leadership

Greater Manchester

Establish thought leadership to secure brand collaborations

Experienced self-employed nutritionist looking to make a mark beyond one-on-one client base. Solid social media strategy making very little difference in growing audience and achieving goal of raising profile and securing brand collaborations.


Brand Assessment

  • 1 business website and curated Instagram content
  • Business social media pages with varying branding as the business owner regularly changes branding/focus
  • Personal social media, Medium and LinkedIn pages unrelated to business
  • News article from school days
Google Dominance on First Page

3/10 owned
7/10 irrelevant
No reviews, website ranking on page 3, no cohesion


Negative Content Removal Strategy

Social profile and digital asset clean up

Google Search Results Dominance Strategy

  • Updating of professional website
  • Creating increased functionality, such as booking and free consultation features
  • Personal website for to create credibility and showcase certifications
  • Claiming profiles and updating backlinks on review and recommendation websites
  • Guidance on concept for time-limited free introductory offer garnering many organic reviews
  • Additional website for a newly formed (informal) partnership with other local service providers offering packages health conscious individuals
  • Numerous media interviews
Media and PR
  • Regular column in regional online publication about healthy living
  • Links between aligned service providers in the area
  • Book on nutrition speciality and associated publicity