Case Study:
Internet Trolling
& Fake Reviews
Beauty Therapist, Lanarkshire
Online trolls leaving fake reviews
The client’s Facebook page has fallen victim to a campaign of online trolling. As FB is the only gateway to the online booking functionality, potential customers were deterred and bookings dropped 72%.
Before
Brand Assessment
Google review score of 4.9 (17 reviews)
Facebook review score of 3.8 (28 reviews)
Google Dominance on First Page
2/10 owned
6/10 review pages with outdated information
2/10 irrelevant
After
Negative Content Removal Strategy
Worked with Facebook to remove negative reviews and moderated comments.
Google Search Results Dominance Strategy
- Broadening digital footprint from FB only to wider online presence
- Salon Website with booking functionality and testimonials
- Personal Website for Beauty Therapist to create credibility and showcase certifications
- Claiming profiles and updating backlinks on review and recommendation websites
- Additional website for a newly formed (informal) partnership with other local service providers offering packages for bridal parties and special occasions
Media & PR
- Regular column in regional online publication about upcoming trends in beauty and styling
- Links between aligned service providers in the area
