Online Reputation Management
What is Online Reputation Management?
Online reputation management is a strategic approach to shaping and maintaining a positive online image, enhancing credibility, attracting opportunities, and fostering trust in an increasingly digital and connected world.
By actively managing their online reputation, individuals and organisations can effectively control the narrative and ensure that their online presence aligns with their desired image and objectives. In the digital landscape, a person’s or organisation’s reputation is no longer confined to word-of-mouth or traditional media. It is now largely shaped by online platforms, including search engines, social media networks, review websites, and news outlets. Online reputation management is essential because a positive online presence can enhance credibility, attract opportunities, and foster trust, while a negative reputation can have adverse effects on personal relationships, job prospects, business growth, and overall success.
Checking what there is to find
First, we are going to check what comes up when we look you up online. What does the first page of Google look like? Are there news articles or - if applicable - any reviews, good or bad?
Then, we will discuss your goals and the values you want to associate with your name in an in-depth consultation. We will set out a strategic roadmap to accomplish your desired digital footprint.
Removing what doesn't serve
Negative or unfavourable search results ranking high on Google is the most damaging to any personal and professional brand.
Our legal team will contact the relevant data controllers to request a take-down and deletion of such content. As this process takes time, we also in the interim send removal requests to the biggest search engines to stop the content being displayed.
Auditing what is on social platforms
Many of us have profiles on many social platforms, and these usually rank highly. Social media started as a place to share thoughts and snapshots with friends and family, and has now morphed into personal publishing channels conveying what we stand for. While it has enabled networking opportunities, careers have been ended by tweets that didn't age well. Based on your goals, we will shape what people can find on these platforms.
Creating new targeted content
After removing negative content and auditing what you have published online previously, we will need to create content that aligns with your desired reputational outcomes.
This includes creating multiple websites representing your values, achievements and mission. We will produce an engaging content schedule and publish relevant articles, posts and media files that feel polished yet effortless and natural.
Reaching out to other publishers
In addition to the content and assets we control and own, there is a big opportunity in leveraging the reach and authority of others on the internet who publish content to raise the profile of your name.
These include guest posts on blogs and websites that align with your desired area of influence, but also appearances in the media and online publications. Other than newspapers and magazines, there are also podcasts to consider.
The Power of Search Engines
The first 10 positions on the search engine result page receive approximately 94% of all clicks
84% of recruiters screen candidates on social media before considering putting their name forward
of job seekers have at least one job-focused social media profile.
But does the rest of their digital footprint inspire confidence?
Professional Reputation Management
First impressions are now forged earlier than ever before
Online reputation management plays a crucial role in the professional arena, particularly in today’s digital age where first impressions are formed early on. It encompasses various strategies and practices aimed at building and maintaining a positive image and perception of oneself online. The subtopics outlined in the information you provided highlight the usefulness and importance of online reputation management in the professional realm.
Online Networking and Relationship Building
Having a strong online presence allows professionals to connect and network with others in their industry. Platforms like LinkedIn provide opportunities to build relationships, collaborate, and establish credibility. By actively engaging with relevant communities, professionals can expand their network, discover new opportunities, and enhance their professional reputation.
Review and Endorsement Management
Online reviews and endorsements can significantly impact a professional's reputation. Managing and responding to reviews, whether on platforms like Glassdoor or through personal testimonials, allows professionals to showcase their expertise, credibility, and positive qualities. By actively monitoring and addressing feedback, professionals can gain the upper hand in the recruitment process.
Monitoring and Proactive Management
It is essential to monitor online mentions and activities related to one's professional identity. By regularly monitoring search results, social media mentions, and online conversations, professionals can proactively address any negative or misleading information. Promptly addressing and resolving any issues can mitigate potential damage to their reputation.
Online Privacy and Security
Professionals must prioritise online privacy and security. Implementing measures to safeguard personal information, controlling privacy settings, and being cautious about the content shared online are crucial aspects of reputation management. Protecting one's online presence helps maintain a professional image and minimises the risk of negative exposure.
Post-Crisis PR
We live in volatile times. Cancel culture, boycotts and take-downs are part of our daily lives. A single tweet that didn't age well can threaten an entire career. When something goes wrong, especially when it is published and forever coming up for our name online, we might feel that our life is ruined along with our reputation.
Negative press – whether these are allegations or coverage of our worst moments – can make us feel very helpless and defeated. In fact, people charged with a crime serving community orders and suspended sentences are nearly ten times more likely to take their own life than the general population. But it doesn’t have to be this way. Whatever it is that is standing in your way of a favourable public image, we have seen worse. We can assure you that you are in good hands with our team. We work in complete confidentiality and all of our staff working on cases are ethically and legally bound not to disclose any aspects of their work to third parties.
"It takes many good deeds to build a good reputation, and only one bad one to lose it."
Benjamin Franklin
"It is generally much more shameful to lose a good reputation than never to have acquired it."
Pliny the Elder
Online Branding
Imagine having a captivating and authentic digital identity that reflects who you truly are. By actively shaping your personal brand, you can establish a unique voice, showcase your expertise, and consistently communicate your values across various online platforms. Be memorable and stand out from the crowd, leaving a lasting impression on those who come across your online persona.
Content Strategy
In the vast sea of information online, having a well-planned content strategy is like having a lighthouse guiding others to your brilliance. By creating and sharing valuable, relevant, and engaging content, you position yourself as a thought leader, gain visibility, and shape a positive online narrative. Craft compelling articles, insightful blog posts, and captivating social media updates to capture the attention of your audience and leave a lasting impression.
Search Engine Optimization (SEO)
Don't let negative content overshadow your brilliance! By harnessing the power of SEO, you can ensure that positive information about you takes the spotlight. Optimizing your online content with relevant keywords and strategic techniques can boost your search engine rankings, pushing negative content further down the search results. Let your positive achievements and contributions shine for the world to see.
Online Crisis Response
In the face of a crisis, timely and transparent communication is paramount. Develop a robust crisis response plan that equips you to effectively navigate negative events or controversies. Address concerns, clarify misunderstandings, and take necessary actions to mitigate the impact on your reputation. By facing challenges head-on and demonstrating integrity, you can emerge stronger and rebuild trust.
Online Reputation Monitoring Tools
Stay one step ahead with cutting-edge tools designed to monitor and manage your online reputation. Leverage social media listening tools, online sentiment analysis platforms, and online review monitoring tools, such as Google Alerts, Mention.com and BrandWatch to keep a finger on the pulse of online conversations. Swiftly identify and address any emerging issues to keep your online reputation positive.
Continuous Improvement
Online Reputation Management is an ongoing process, and it requires consistent effort and adaptability. Regularly assess and refine your strategies based on feedback, new developments, and evolving trends. Embrace the journey of continuous improvement and ideal positioning of your personal brand, always striving to enhance your online presence and solidify your reputation as a trusted individual.
Read about who we serve
There are no cookie-cutter solutions in online reputation management, as the strategy relies on each individual’s current situation and goals. The strategies we employ are roadmaps to achieving these desired outcomes.
