All Case Studies Online Reputation Management for Individuals Beauty Therapist, Lanarkshire Online trolls leaving fake reviews The client’s Facebook page has fallen victim to a campaign of online trolling. As FB is the only gateway to the online booking functionality, potential customers were deterred and bookings dropped 72%. Nutritionist, Greater Manchester Establish thought leadership to secure brand collaborations Experienced self-employed nutritionist looking to make a mark beyond one-on-one client base. Solid social media strategy making very little difference in growing audience and achieving goal of raising profile and securing brand collaborations. Creative Director, Kent Accusations of misconduct raised by acquaintance from school, decades ago In light of positive publicity around the Creative Director’s first internationally recognised success, an acquaintance from school published accusations of misconduct on a personal blog, ranking well on Google and affecting the Creative Director’s reputation and future opportunities. Sales Executive, Berkshire Arrest for a non-contact sexual offence was published in regional publications The Sales Executive’s family and career suffered inordinately when his arrest for a sexual offence via online communication became public. The emotional distress and reputational damage caused much greater personal harm than the sentence imposed by the High Court. Personal Trainer, East Midlands Past affiliation with a Multi-Level Marketing Scheme (MLM) that has been revealed to be a scam The Personal Trainer has in the past – in good faith – promoted an MLM that promised to be a viable side income opportunity. Having used social media platforms to advertise the business, the Trainer now struggles to rebuild trust and credibility after earning a PT certification. Hospitality Manager, Shetland After a volatile relationship, the Hospitality Manager's self-catering vacation property suffered a campaign of bad reviews The Hospitality Manager has requested the removal of these reviews but every time one gets erased, a new one is published. Project Manager, Devon Following personal issues with a new superior, the Project Manager is let go without a reference The qualified Project Manager has been working at the same construction company, a family business, for eight years after graduating. After personal issues with the superior, the PM is made redundant without being able to use the firm as a reference for future employers. Finance Executive, Buckinghamshire Former Finance Executive in a Social Housing Association Scapegoated for Company Policy The Buckinghamshire Social Housing Association the Finance Executive has previously worked for lost a council contract due to financial irregularities. Rather than responding with an internal risk and policy review, the employer scapegoated a single employee as “a bad apple.” Product Manager, Suffolk Leveraging the high profile of a new client to increase visibility Tech start-up Product Manager foresees company acquisition in the next year and wants to leverage the high profile of a new client to increase their own visibility to secure new partnerships. Academic, Cambridgeshire A family member's history impacting their loved one's career The Academic’s husband’s juvenile conviction has never been an issue for the self-employed boat builder, but has become an obstacle to the Academic’s standing in a new department. Union Representative, Nottinghamshire Social activist working locally looking to run for regional union council but lacking profile Local union representative with common name and no pubic persona requires higher profile in order to campaign for regional union council seat. Tech Founder, Oxfordshire With increased visibility, the Oxfordshire Tech Founder is increasingly confronted with personal details available on the internet Having grown up in the digital era, many pictures and trivial information about the Tech Founder’s childhood are available on the internet, as his mother was an early family lifestyle blogger.
